Mohammed
Ziad Ben Mahcene

Scaled a full-service digital marketing agency delivering tailored growth strategies for clients across European, UAE, and the broader GCC region.

• Delivered an average 80% uplift in clients' online presence through precision-targeted paid and organic campaigns.
• Achieved a 70% client retention rate — a direct result of consistently exceeding performance benchmarks.
• Simultaneously managed multiple high-value accounts while leading brand strategy, content, and campaign execution end-to-end.

Leading digital marketing strategy and execution for ENTROGX Media, serving clients across the GCC and UAE.

• Develop and implement full-funnel strategies across Meta, TikTok, LinkedIn, Snapchat and Google.
• Oversee content production, paid campaigns, and performance reporting for multiple client accounts.
• Drive UGC campaigns that improve organic reach and brand credibility.
• Monitor KPIs and analytics to continuously optimize campaign performance and maximize ROI.

Managed social media strategies for the Academy for Women Entrepreneurs (AWE) program.

• Developed targeted digital campaigns increasing viewership, reach, and engagement across platforms.
• Attracted and converted target audiences, encouraging women entrepreneurs to register and participate.
• Monitored performance metrics to continuously optimise content and maximise registration growth.

Led B2B sales initiatives across GCC markets, expanding the client base by 68% through outbound prospecting and LinkedIn-led outreach. Contributed to 75% brand awareness growth through strategic partnerships. Sold premium digital education products to enterprise clients.

Developed and executed strategic social media marketing campaigns to strengthen brand visibility, increase audience engagement, and support business growth across multiple digital platforms. Managed content planning, community engagement, and campaign optimisation leveraging analytics to maximise results.